The best length for a PR pitch (2024)

FAQs

The best length for a PR pitch? ›

A PR pitch is a short personalized message that outlines the value of a story and explains why it should be published. It is usually 150 words long but can reach up to 400 words.

In fact, the report also found that the most successful pitches in the past three years were in the 100-200-word range (43 per cent). However, it's important to note that journalists also indicated they wouldn't reject a pitch that is under 100 words or over 350 words, as long as it is relevant and compelling.

A good PR pitch should grab a journalist's attention within the first sentence. It should be clear, concise, and to the point, providing all the essential information about your story in one go. Let's cover the basics of what you need to include in your media pitch.

Pitches are typically 1 to 1.5 pages long, with a typical structure as follows: i. A paragraph that hooks editor and shows you can hook reader, in the style of the journal.

Consider ending your pitch with an actionable statement that encourages the media professional to get in touch with you if they have any questions or would like to learn more about the news. To make it as simple as possible for them to contact you, clearly include contact information like your email and phone number.

How do you build a PR pitch deck? To prepare an impactful PR pitch deck, get a thorough knowledge of your prospect's pains and goals. Inquire about their target audience, analyze their current media coverage, and research some of their competitors. Use your insights to prepare a personalized PR pitch presentation.

A good PR campaign is one that is well planned and executed with the aim of achieving specific goals. The objectives of the campaign should be clearly defined at the outset, and the strategies and tactics used should be aligned with these objectives.

An elevator pitch, also known as a 30-second pitch, is a short, persuasive speech that you can use to introduce yourself and your business. It should be clear, concise, and most importantly, engaging. In just 30 seconds, you need to be able to explain what your business does, who you are, and why someone should care.

The most common pitch formats last one, three, or five minutes and rarely more than 15. For a second round, you may land meetings that could last between one and four hours. If you know your pitch by heart, make sure you are able to adapt it to your audience and setting. Pay attention to your timing!

How many seconds should a pitch be? ›

A good elevator pitch is usually between 30 and 60 seconds long. Elevator pitches should be well-rehearsed, clear, and persuasive. Appropriate in any networking scenario, formal or informal, the elevator pitch is the answer to the tricky “tell me about yourself” or “tell me about your company” question.

In those days a chain was one of the few reliable forms of measurement - so designed because it was unlikely to stretch like rope. Therefore as a Chain = 22yards in the Imperial measure and cricket rules were written by the Brits. So, the length of the Cricket pitch is 22 yards.

Pro Tips for Creating Your PR Pitch

Show your potential client that you've done the research. Tailor the content of your presentation to their business needs. No matter the client, you should include basic information like your company's past work, your fees, measurable goals, and the strategy to achieve those goals.

HARO – Help A Reporter Out – connects journalists with story sources. If any journalist or publisher has an article idea, yet are struggling to connect with an article subject, they use HARO to request for subjects.

It's known as the 10/20/30 rule. According to this rule, you should have 10 slides in your pitch deck, the ideal length of your presentation shouldn't be longer than 20 minutes, and the font size used in your slides should be at least 30 points or bigger.

Aim for 300 words or less, or about one page. This is enough to convey the essentials of your story idea, without overwhelming the editor with too much information or boring them with too many details. A short pitch is easier to read, to edit, and to respond to.